Saves the visitors preferences selected in the Cookie Box of Borlabs Cookie.
Duration: 1 month
Used by Polylang to remember the language selected by the user. Does not collect personal data.
Duration: 1 year
This website uses Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA („Google“). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.
In case IP-anonymization is activated on this website, your IP-address will be truncated within the area of Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases the whole IP-address will be first transferred to a Google server in the USA and truncated there. The IP-anonymization is active on this website.
We have entered into a contract data processing agreement with Google.
By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
_ga: This cookie is used to distinguish unique users by assigning a randomly generated number as a client ID. It is included in every page request on a website and is used to calculate visitor, session, and campaign data for the site’s analytics reports.
duration: 2 years
_gat_gtag: This cookie is used to throttle requests and does not store user information.
duration: 1 minute
_gid: Registers a unique ID that is used to generate statistical data about how the visitor uses the site.
duration: 1 day
Google Analytics reports on demographics and interests
We use functions for advertising reports in Google Analytics. Demographics and interests reports include age, gender, and interests. This enables us to get a better picture of our users without being able to assign this data to individual people. You can find out more about the advertising functions on support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
You can restrict the use of the activities and information of your Google account under “Settings for advertising” on https: //adssettings.google.com/authenticated using the checkbox.
As an online marketing measure, we use Google Ads (formerly Google AdWords) to advertise our products and services. We want to draw more people’s attention to the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”) on our website. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article, we want to go into more detail about why we use conversion tracking, what data is stored and how you prevent this data storage.
What is Google Ads Conversion Tracking?
Google Ads (formerly Google AdWords) is the in-house online advertising system from Google LLC. We are convinced of the quality of our offer and want that as many people as possible get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get a precise overview of the cost-benefit factor of our promotions. That is why we use the Google Ads conversion tracking tool.
But what is a conversion? A conversion occurs when you change from a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and then take another action, such as visiting our website. With the Google conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being bought, services are being used, or whether users have signed up for our newsletter.
Why do we use Google Ads Conversion Tracking on our website?
We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on one device and then convert. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.
What data is saved with Google Ads Conversion Tracking?
We have integrated a conversion tracking tag or code snippet on our website in order to be able to better analyze certain user actions. If you now click on one of our Google Ads ads, the cookie “conversion” from a Google domain is saved on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.
Here are the data of the most important cookies for Google’s conversion tracking:
Purpose: This cookie saves every conversion that you make on our site after you have come to us via Google Ads.
Expiry date: after 3 months
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months
Note: The _gac cookie only appears in connection with Google Analytics. The list above does not claim to be complete, since Google always uses other cookies for analytical evaluation.
As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing on our website and the cookie has not yet expired, we and Google recognize that you have found us through our Google Ads ad. The cookie is read out and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be refined and improved with the help of Google Analytics. For ads that Google displays in various places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information from analytics.js has been saved with the _gac cookie. The cookie stores this data as soon as you call up one of our pages for which the automatic tagging of Google Ads has been set up. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies if you are on our website. We do not collect and receive any personal data. We get a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and see which advertising measures were well received.
How long and where is the data stored?
At this point we would like to point out that we have no influence on how Google uses the data collected. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the names “Conversion” and “_gac” (which is used in conjunction with Google Analytics) have an expiry date of 3 months.
How can I delete my data or prevent data storage?
You have the option of not participating in Google Ads conversion tracking. If you deactivate the Google Conversion Tracking cookie via your browser, you will block the conversion tracking. In this case you will not be considered in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works a little differently for every browser. Here are the instructions on how to manage cookies in your browser:
Chrome: delete, activate and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have stored on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether you want to allow the cookie or not. By downloading and installing this browser plug-in at https: // support.google.com/ads/answer/7395996 all “advertising cookies” are also deactivated. Keep in mind that by deactivating these cookies you do not prevent the advertisements, but only the personalized advertisements.
Through the certification for the American-European data protection convention “Privacy Shield”, the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to learn more about data protection at Google, we recommend Google’s general data protection declaration: policies.google.com/privacy?hl=de.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this page uses an SSL or. TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http: //” to “https: //” and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.
Use of the “iThemes Security” WordPress plugin
The “iThemes Security” plugin takes useful and sometimes indispensable precautions to ensure the security of this website.
a) Compare the user’s IP address with the list of known attackers developed by HackRepair.com
It is checked whether the user is identical to an attacker from the list in order to immediately and irrevocably exclude him from using this page. The comparison takes place locally on this server, no IP addresses are forwarded to external servers. The user’s IP address is not saved.
b) Local brute force protection
Access to our website is monitored by “iThemes Security”. Illegal access attempts are stored in our database including IP address for 14 days and then deleted. In the event of several unlawful access attempts, the IP is saved and blocked beyond this period.
c) Network brute force protection
Online presence in social media
We operate online presences in social media to draw attention to our services, events and other promotions. The processing of users’ personal data is therefore based on our legitimate interests (Art. 6 Para. 1 lit. GDPR).
Social network provider operating under the EU-U.S. Privacy Shield are certified, commit to comply with the European data protection guidelines: www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
You have the right to request information at any time about what data is being processed by you (Art 15 DSGVO), to complete incomplete data and to correct or delete incorrect data (Art 16, 17 DSGVO). There is no right to deletion if the processing is necessary to fulfill a legal obligation or to assert, exercise or defend legal claims. Under certain conditions, you can also request that the processing of your data be restricted (Art 18 DSGVO) and object to the processing of your data (Art 21 DSGVO). You have the right to receive the data you have provided in a structured, common and machine-readable format and to transmit this data to another person responsible (Art 20 DSGVO).
If your data is processed on the basis of your consent, you have the right to withdraw this consent at any time. The revocation does not affect the legality of the data processing carried out up to this revocation.
For applications and to withdraw your consent please use the following links:
In its judgment of June 5, 2018, the European Court of Justice (ECJ) ruled that the operator of a Facebook page, together with Facebook, is responsible for the processing of personal data: www.facebook.com/legal/terms/page_controller_addendum
Information on data protection on Twitter can be found here: twitter.com/de/privacy
If you contact us by email, your data will be stored for six months for the purpose of processing the request and in the event of follow-up questions. We will not pass on this data without your consent.
In principle, you have the right to information, correction, deletion, restriction, data portability, revocation and objection. If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can complain to the supervisory authority. In Austria this is the data protection authority.